The Red Elm is the technology and communications consultancy and online persona of M. Reddy-Hjelmfelt.

With more than 25 years of business and IT experience, I specialize in helping people get a foothold in our rapidly changing world, whether it’s finding tools to make them more productive or simply learning to cope under a barrage of information.

I am currently the Team Lead of PNW VOST (Virtual Operations Support Team), lending social media and information support to Type 1 incident management teams in the Pacific Northwest region. I sit on the VOST Leadership Council and consult with and support a number of other VOSTs when my team is not currently deployed. You can read more about VOST here.

As a founding member of EMCampNM, I am a passionate advocate of Social Media and Emergency Management (SMEM) and am active in local VOST development, as well as ARES, Skywarn, Search & Rescue. I also sit on both the Santa Fe County Crime Stoppers Board and the Santa Fe Schools Public Safety Board.

My bragging rights include awards for best reference book on a number of my published works and being twice nominated as one of the top women in technology in New Mexico by the New Mexico Technology Council.

The following specialties all work together in my mind. I’ll let you look for the patterns yourself:
  • Data Analysis with huge datasets (Census, e.g.)
  • Excel in explaining difficult concepts in plain English
  • Academic background in Psychology; Speech & Hearing Science; Theoretical Linguistics; Artificial Intelligence
  • Editor of large statistical library reference books
  • Twirler of business and technical data for the automotive industry
  • Trained Co-Active Coach
  • Licensed HAM Technician
  • Connector/Catalyst/Community Builder for various non-profit endeavors
  • Continuing student of technology for social good
  • Business Process Consulting
  • Team management
  • Human rights advocacy
  • Choral singing


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