Pinterest Unveils Buyable Pins, A Way To Purchase Things Directly Within Pinterest

Well. That was bound to happen eventually….. I worry about the security ramifications here. I won’t be using Facebook as a monetary tool any time soon, either.


Pinterest unveiled what it’s calling “buyable pins” at an event at its headquarters in San Francisco today.

Here’s how it works: Rich Pins — pins which have much more information than a normal link, such as the ingredients for a recipe — will get a new button that allows users to purchase things directly from partners that it’s working for. Users will see prices, be able to select specific types of a product (like the color), and then they can tap the button to buy the product. That item then arrives at the user’s door.

Pinterst Buyable PinsBuyable Pins will launch later this month. Pinterest is working with Stripe to handle its payments, and working with companies like Braintree and Apple to “make sure Pinterest never touches credit card information.” There is no fee for buyers and merchants, the company said. It’s launching Buyable Pins with Shopify and Demandware at launch.


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