Starbucks [fortune-stock symbol=”SBUX”] says its popular mobile app has not been hacked, contradicting multiple media reports that intruders have hijacked the accounts of hundreds of the coffee chain’s customers, siphoned off the value stored on the smartphones, and then used the auto-reload function to steal debit and credit card information.
“Starbucks takes the obligation to protect customers’ information seriously. News reports that the Starbucks mobile app has been hacked are false,” the company said in a statement on Wednesday.
Starbucks can ill-afford any bad publicity around the app. Its mobile payment service is an industry-leading success, behind some 16% of purchases, its CEO Howard Schulz told investors in January. The app helps foster customer loyalty but also reduces the interchange transaction fees charges it would pay credit and debit card issuers. What’s more, the app will play a key role in Starbucks’ upcoming delivery service.
Though Starbucks has…
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