When Jive announced its business app strategy earlier this year, CTO Matt Tucker said it was about giving customers new ways to interact with Jive services.
“We wanted to give more companies a way to interact and use Jive services that are built around daily habits, Tucker said.
To that end, Jive has begun developing apps to provide new ways for employees to communicate in a less formal way using mobile devices. In January, it announced the first two apps: Jive Chime, the social messaging app and Jive People, a network directory to stay in contact with people in the organization.
“Jive’s new product direction — what they are calling work style apps — represents an intentional shift from…
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