Twitter’s Dilemma

TechCrunch

Twitter is two things. It is a concept — everyone in the world connected in real time — that’s so obvious in retrospect that it is impossible to imagine it not existing. It is also a product that has had a rough time living up to that concept.

Much of its battles have had to do with convincing the market that it’s a sustainable business, as well as a usable product — finding equilibrium.

The company’s recent earnings beat estimates, proving that the revenue department under Adam Bain continues to provide lift to Twitter’s business. Stock is up several percent. Active user growth, though not exactly world-on-fire material, is measurable at 20% in the past year. The market seems to be responding to the rhyme that Costolo and company are spitting. But what about the product?

Over the past few weeks the company has been shipping a variety of new features…

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