About six months ago, we reported that Facebook was working on a new product aimed squarely at the enterprise market under the working title, “FB@Work.” Now that product is officially coming to light: today the company is launching new iOS and Android apps simply called “Work,” along with a version of Facebook at Work accessible via its main website, which will let businesses create their own social networks amongst their employees that are built to look and act like Facebook itself.
(We’ll update this story with the links to the apps once they are live; they will only be usable via a limited pilot to start with.)
Employers can create separate log-ins for employees to use with their Work accounts, or users can link these up with their other profiles to access everything in one place.
The product puts Facebook head-to-head with the likes of Microsoft’s Yammer, Slack, Convo, Socialcast, and a huge number of…
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