Puts Out Early Data On What Europeans Want To Vanish From Google


An online service called Forget.melaunched last week to quickly capitalize on a European court ruling from late May that requires Google to process requests by private individuals to de-index outdated or irrelevant personal information, has put out some early data on the kind of requests individual Europeans are submitting via its (for now) free service. promises to hand-hold submitters through the process of asking Google to remove something about them, and keep them updated of the progress of their so-called ‘right to be forgotten‘ (rtbf) request. You don’t have to use a third party service — Google accepts requests directly (here) but claims it makes the process quicker and easier. It’s actually a business extension of another startup, Reputation VIP, which works in the online reputation management space.

Setting aside the irony of private individuals engaging a third party company to take a very close interest in pieces of personal data they don’t…

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