Old Smokey Bear is back with a better message than ever!

Ear to the Ground

Trying to fit in with the various trends of our nation, Smokey Bear has changed over the years. He tries to be hip with these changes, but he’s still Smokey and now he’s back to his original self, well, sort of…

Since 1944, Smokey Bear has been American’s icon for wildfire prevention. Despite the campaign’s success over the years, wildfire prevention remains one of the most critical issues affecting our country, and Smokey’s message is as relevant today as it was in 1944.

Smokey has always made a statement, such as, “Only you can prevent wildfires.” But now, he’s taking a different approach to educating all ages. This approach is a hug from him when you prevent a fire. Who doesn’t want a hug from Smokey?

The venerable bear is now less an authority figure than a model of positive reinforcement who embraces people who show they know how to…

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