Calgary Police’s Twitter account displays #SMEM best practices during #yycflood

Digital Innovations in the Public Sector

During the floods in Calgary, Canada, this weekend, the social media manager of Calgary’s police did a fantastic job answering questions, diffusing rumors, using social media to pull in additional information from citizens, point people to volunteer opportunities, and to activate officers to work extra shifts via Twitter. It was important to get information into the social awareness streams, where citizens were looking for information they were not able to get access to through regular government communication channels (like the emergency phone numbers). The Calgary Police added the Twitter hashtag #yycflood to every tweet they sent.

And then a remarkable thing happened, that I haven’t seen in any other context so far: After sending out hundreds of tweets, the police has reached the tweet limit per day and had to stop updating the public.  They had to work with Canada’s Twitter representatives to expand the rate limit:

View original post 864 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s