During the floods in Calgary, Canada, this weekend, the social media manager of Calgary’s police did a fantastic job answering questions, diffusing rumors, using social media to pull in additional information from citizens, point people to volunteer opportunities, and to activate officers to work extra shifts via Twitter. It was important to get information into the social awareness streams, where citizens were looking for information they were not able to get access to through regular government communication channels (like the emergency phone numbers). The Calgary Police added the Twitter hashtag #yycflood to every tweet they sent.
And then a remarkable thing happened, that I haven’t seen in any other context so far: After sending out hundreds of tweets, the police has reached the tweet limit per day and had to stop updating the public. They had to work with Canada’s Twitter representatives to expand the rate limit:
View original post 864 more words