Nice piece by @jgarrow! With regard to the mnemonics, I think that’s a communication and teaching thing and there aren’t so many EMs that have developed those skills. On the other hand, a catchy phrase is only as the knowledge behind it. I think the key is to success in crisis comms is to develop better communications skills in the people who really deal with the crisis itself, as opposed to having the work farmed out. That’s going to take a culture change, though, and a very large cadre of EMs who can wear two hats.