Why are you on social media? Is it to sell something? To meet new people? To network with people you already know? To inform or advocate?
Even if your choice is information and advocacy, if all you ever do is shout through a megaphone, you are defeating the purpose of *social* media. If your job is outreach, then 2-way communication is a must. Do you actually care about the person to whom you just provided information? Do you care if he understood what you said? If not, then you probably aren’t being as informative as you think.
Here’s my real world analogy: Suppose you walk up to someone on the street and tell them something you think is important and walk away, regardless of whether that person has questions? What would people think of you? Frankly, how would you even know if your point got across?
Translated to social media:
- Do you answer comments? Do you respond to mentions on Twitter? You should.
- On Facebook, when someone thanks you for a post in a comment, how long does it really take you to hit that Like button? You’re there, looking at it already – it’s not that much of a time drain.
- On any platform that allows comments/questions, are you too busy to answer? It’s perfectly acceptable to say, “I will get back to you on that.”
Social media is a communication tool, just like a telephone. If someone called you and asked a question, would you hang up on them? If you did, you’d have some very angry customers. If you don’t have time to answer the phone or respond to social media enquiries, then maybe you should consider a different medium or enlisting a community manager.
Comments and questions are welcome here!