Thanks @JazMans on Twitter for pointing someone to this post. I’m about ready to block said person. My favorite lesson to EMs when teaching them about social media is, “It’s not all about you!”
Pretty strong title, even coming from me, but I have some frustration this morning that has been building for some time. This morning it kind of came to a head.
If you don’t know this, I want to be very clear… Social media marketing is not a direct marketing or push marketing platform. Done properly, social media marketing is about relationships. Connecting and engaging with your target market that results in trust and digital friendships.
I frequently get the social media newbie situations where only out of inexperience, requests are made for follows, article sharing or just plain sales pitches upon connecting. This I understand and expect, so I try to be very patient and helpful with these folks. I attempt to improve their understanding of social media so they do not damage themselves too badly, or for too long.
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