The Timelines Facebook Doesn’t Have…


The Timelines Facebook Doesn’t Have…
Published on TechCrunch | shared via feedly mobile

Editor’s note: Facebook timelines are only the beginning. In this guest post, Jim Pitkow and Adrian Aoun sketch out what timelines could look like if they applied to everything. Auon is the CEO of stealth startup Wavii, which is working on a subset of the problems outlined below, and Pitkow is an advisor.

Last week Facebook made history. After collecting data about its users for years, Facebook turned to designer Nicholas Felton who decided it was time to take that data to the next level and visualize it — and the Timeline was born. But what about what’s going on with the rest of the world, and not just my friends… why doesn’t Facebook have timelines for that?

We’ll answer that in a minute, but first, why does it even matter? For the same reason you are reading this article, people like to stay up to date on a wide spectrum of information—social, topical, local, national, global—and we all hate to miss an important new story. With information so readily accessible we feel obligated to process more information than ever before. Facebook is pioneering the way we get information about our friends, but unfortunately, the tools for the rest of the world’s news haven’t yet caught up.

But we’re not telling you anything you don’t already know. The billion-dollar question is what to do about it? We believe that information consumption today is poised for an upheaval—the technology is evolving to match our behavior. So how will this transformation occur?

Battling Information Overload

What was once a simple exercise of scanning one or two newspapers a day for interesting headlines and articles has escalated into repetitive scans throughout the day of multiple online news sources (Facebook feed, tweets, RSS feeds, online newspapers and blogs). And in many cases, different sources merely repeat the same story over and over again, making the apparent abundance of options misleading. So while more choice is often better, here it is simply overloading us.

Read the rest here: TechCrunch


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