The world of social media has been too loud and brash for me lately and today I had the fortune to run across this post by Leo Babauta. It was comforting to me and I hope it will be to others. I don’t mean loud, as in too many posts (because Lord knows I post a lot) – rather, posts from people who think they have it down pat and I’m not entirely convinced that they do.
I’ve snipped from beginning and end, so do read the whole thing and keep it around, really. It’s very good advice.
Post written by Leo Babauta.
Most online marketing people will teach you how to use social media to reach a larger audience, how to use email lists and the scarcity principle and social proof, how to create authority, how to effectively convert pageviews into sales.
Most marketers, online or off, are full of it.
Converting visitors into buyers is a soul-less use of your creative energy. Reject it, out of hand.
I find more value in creating something of value. I find influence a better metric than sales or traffic or reader numbers.
And I’ve learned something that the screaming marketers will never tell you: instead of screaming, prefer quiet.
When everyone yells “Look at me!”, become quiet.
People will find you, and they’ll think you’re so great they want to tell their friends about it. Your readers will become your marketers. Your value will become your advertising budget.
Imagine owning a muffin shop. If the muffins are commonplace, you’ll have to advertise and do some “guerilla marketing” to get customers. But if your muffins make people roll their eyes in ecstasy, they will tell the world of your deliciousness, and the world will pound on your muffin-scented door.
Become quiet, find contentedness, become valuable. These trump marketing every time, and as you learn to listen to your inner music, you can now ignore the marketers hawking their oils of snakedness.