The Book is Dead. Long Live the Book

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Unscientific Poll: On average, during a typical New York City morning subway commute, Summer 2011, there are four people reading on tablets and e-readers, and five reading print books, up from about 1 to 7 two summers ago. Outside of rush hour, many a toddler can be seen tapping away at an interactive picture book. On the beach, the e-readers (more legible than tablets in direct sunlight, less bulky in the beach bag than print books) proliferate exponentially.

Hard, Cold Fact: In January 2011, Amazon’s ebook sales, up 200% from the previous January, outstripped paperback sales for the first time ever.

The digital tsunami has finally reached the shores of Big Publishing. How is the industry responding? On the whole, sluggishly – with a few notable exceptions.

http://bigthink.com/embeds/video_idea/39759?width=512&height=288&auto_play=0

More here: bigthink.com

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