There’s certainly no shortage of books on social media, social technologies and online communities that are invaluable reading for brands, marketers etc. But there are some excellent books on social media that actually have nothing to do with social media.
What do I mean here? The kind of books that are in completely different industries or written before social media actually existed, that contain principles and thinking that cross over seamlessly into social media. The nature of social media is that it can be influenced by so many other factors, both as a medium and an essential component of society and human communication.
Below are 7 books that I think are invaluable reads for those working in, or interested in, social media.