To be capable of laughing at oneself is usually considered a mark of good character and the foundation of a robust sense of humour. Yet this is a behaviour that’s barely been touched on by psychologists. Opinions have been expressed – for example, La Fave and his colleagues thought that laughing at oneself was never genuine and couldn’t be a truly happy event. But for largely practical reasons, experiments on the topic are non-existent. Now Ursula Beermann and Willibald Ruch have shown one way to do it.