Jun 15, 2011 at 7:57pm ET by Danny Sullivan
Google has launched a new “Me On The Web” section within its Google Dashboard area, which seems designed to push more people toward creating Google Profiles, as well as create greater awareness of how things that leak out of Facebook and other social networks may end up on Google.
The Facebook Factor
Perhaps I’m reading too much into the feature. But I think it has to be taken in context with Facebook’s recent accusations that Google has been somehow been secretly collecting information about people from Facebook and other social networks without their permission or their knowledge.
Examining Facebook’s “Smear Campaign” Concerns About Google Social Circles is our post from last month that goes into details about those accusations. In it, I covered how the information that Facebook was concerned about being “scraped” was itself actually being published onto the open web by Facebook itself.
How Google Knows About You
Still, it might not be clear to some Google users how something on a social network could end up being linked to them in Google results. The new tool, as Google explains in its blog post today, seems in part to help clarify that:
Your online identity is determined not only by what you post, but also by what others post about you — whether a mention in a blog post, a photo tag or a reply to a public status update. When someone searches for your name on a search engine like Google, the results that appear are a combination of information you’ve posted and information published by others.